Album cover; 'Clubland 17' (2010)
Various Artists
The model used within this cover is an attractive female. A medium close shot is used and she is placed centre frame, connoting her importance. The woman is shown to portray her sexuality as she is revealing her back to the audience and has a sexual gesture in the use of her facial expressions and the fact she’s looking over her shoulder. Part of her breast is also shown, reinforcing this portrayal. This reinforces the dominant ideology of representation of women be used for the sexuality and appearance. The model used is also of a mixed race ethnicity suggesting the album to be modern and accepting of all ethnicities, and also suggesting it relates to and is accessible by all.
The colours used within the cover are a mix of pinks, purples, blues and yellows. This connotes the target audience of the cover to be a females as these are seen as dominant female colours. These colours also give a fun and happy atmosphere to the cover giving an insight into the atmosphere created by the music. The use of the spot light rays on the back of the model, suggest some sort of performance or nightclub feel, linking with the genre of the music. Furthermore the use of the colours been shown as if someone’s throwing paint connotes a fun and crazy side to the cover and again suggest that this will relate to the music and the atmosphere created by the music.
The colour pink/purple is also used for the models lipstick and also includes a hint of glitter. The colour used connotes the model as flirtatious and sexual as well as reinforcing the target audience to be women. The chosen colour also makes the models lips stand out and draws the audience's eyes towards the lips. The expression of the lips being open creates a sexual feel and reinforces these connotations.
The Text used on the cover is a large font allowing it to catch the attention of the audience and making it clearly visible. The font looks as though it is made up of small disco lights that again link the cover to a nightclub and dance feel reinforcing the music genre and the place in which you would expect to hear it.
The cover also includes smaller text to name the artists included on the CD. This again uses female colours as it uses a contrast of pink and white, reinforcing the target audience. Also the use of including the range of artists featured on the CD increase target audience as it offers a wide range in one CD which could be seen as a commercial thing to increase sales.
The gesture and movement of the model look as though she’s dancing, whilst still making her look immaculate and seductive. This reinforces the genre of music as it main relation is to people dancing as well as suggesting a sort of carefree feel to the audience. It also suggests that attractive females and a quite sexy and seductive feel is also linked to the genre and is a key convention of the Dance genre.
The main target audience of the dance genre is seen to be woman and the use of an attractive female on a lot of the covers may challenge this as this would be seen to attract more of a male audience. Women are often represented as objects for men with a sexy picture been seen as something to attract the male audience instead of the female. This suggests that the album is accessible by both genders and not just females.
The colours used within the cover are a mix of pinks, purples, blues and yellows. This connotes the target audience of the cover to be a females as these are seen as dominant female colours. These colours also give a fun and happy atmosphere to the cover giving an insight into the atmosphere created by the music. The use of the spot light rays on the back of the model, suggest some sort of performance or nightclub feel, linking with the genre of the music. Furthermore the use of the colours been shown as if someone’s throwing paint connotes a fun and crazy side to the cover and again suggest that this will relate to the music and the atmosphere created by the music.
The colour pink/purple is also used for the models lipstick and also includes a hint of glitter. The colour used connotes the model as flirtatious and sexual as well as reinforcing the target audience to be women. The chosen colour also makes the models lips stand out and draws the audience's eyes towards the lips. The expression of the lips being open creates a sexual feel and reinforces these connotations.
The Text used on the cover is a large font allowing it to catch the attention of the audience and making it clearly visible. The font looks as though it is made up of small disco lights that again link the cover to a nightclub and dance feel reinforcing the music genre and the place in which you would expect to hear it.
The cover also includes smaller text to name the artists included on the CD. This again uses female colours as it uses a contrast of pink and white, reinforcing the target audience. Also the use of including the range of artists featured on the CD increase target audience as it offers a wide range in one CD which could be seen as a commercial thing to increase sales.
The gesture and movement of the model look as though she’s dancing, whilst still making her look immaculate and seductive. This reinforces the genre of music as it main relation is to people dancing as well as suggesting a sort of carefree feel to the audience. It also suggests that attractive females and a quite sexy and seductive feel is also linked to the genre and is a key convention of the Dance genre.
The main target audience of the dance genre is seen to be woman and the use of an attractive female on a lot of the covers may challenge this as this would be seen to attract more of a male audience. Women are often represented as objects for men with a sexy picture been seen as something to attract the male audience instead of the female. This suggests that the album is accessible by both genders and not just females.
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