Album Cover; Cascada -
'Pyromania'
(2010)
This album cover also uses the artist as the model for the cover, allowing the audience to recognise the artist and therefore being likely to increase sales. However unlike the previous cover this artist does follow the codes and conventions of the dance genre. The model has long flowing blonde hair, which is seen as a stereotypical characteristic of attractive females and is seen to be related to having ‘fun’ which is a key convention of the genre. The model is also revealing a lot of flesh giving a sexual feel to the cover which is again common in a lot of album covers in this genre.
The costume of the model is quite summery, and you are able to see the models bra strap which looks more like a bikini strap suggesting the model is on holiday. This gives an insight into the album and suggests the music is what you would expect to hear on holidays. Stereotypically, young adults’ holidays are seen as holidays with friends and are related to drinking and nightclubs suggesting the music to be that you would expect to hear in a nightclub linking back to the genre. Furthermore the use of the dark background connotes mystery and for me personally makes me feel of a night setting which would reinforce this idea of nightclubs.
A key light is used to highlight the model and give her a glow, making her look immaculate and draw the audience’s eyes towards her, showing her importance. This could challenge the target audience as the model is likely to attract a male audience instead of a female audience. However as the model is dressed in average clothes the typical things you are likely to wear on holiday the female audience may be able to relate to the model and therefore would also attract the female audience.
The costume of the model is quite summery, and you are able to see the models bra strap which looks more like a bikini strap suggesting the model is on holiday. This gives an insight into the album and suggests the music is what you would expect to hear on holidays. Stereotypically, young adults’ holidays are seen as holidays with friends and are related to drinking and nightclubs suggesting the music to be that you would expect to hear in a nightclub linking back to the genre. Furthermore the use of the dark background connotes mystery and for me personally makes me feel of a night setting which would reinforce this idea of nightclubs.
A key light is used to highlight the model and give her a glow, making her look immaculate and draw the audience’s eyes towards her, showing her importance. This could challenge the target audience as the model is likely to attract a male audience instead of a female audience. However as the model is dressed in average clothes the typical things you are likely to wear on holiday the female audience may be able to relate to the model and therefore would also attract the female audience.
The model is framed to the left of the frame, with a medium close shot used. She is placed within the rule of thirds, which reinforces her importance to the audience.
The expression on the models face is sad and full of emotion. Also the fact that she’s looking down and doesn’t have eye contact with the audience also reinforces this sad emotion creating a sad tone for the album. This suggests that the music may be emotional or have sad narratives. This challenges the genre as it isn’t the sort of thing you would expect to see in this genre of music, as dance is expected to create an upbeat and happy atmosphere and tone.
The text used on the front of the album cover is a medium size font and isn’t particularly bold, this doesn’t completely match the usual conventions of the genre as the text is usual very big and bold. The font used gives a techno feel to it which does however make the audience think of the dance genre and link the album to the music. The artists name is again bigger than the album name which draws the audience’s attention to the artists name showing the commercialism side of the album. This has been a characteristic of the majority of the albums I have analysed suggesting this is one of the codes and conventions of the dance genre. Furthermore there isn’t very much text on the album cover other than the artists name and title, this is another characteristic that I have seen is common in this genre of music.
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