Demographic Questionnaire;

1) What gender are you?
Male __ Female __

2) How old are you?
-18 __ 19-24 __ 25-31 __ 32-39 __ 40-49 __ 50+

3) How do you listen to your music?
Computer __ Radio __ MP3/Ipod __ Television __ CD __ Other:___________

4) How do you find out about upcoming music?
Television __ Posters/Flyers __ Internet __ Magazines __ Other: _________

5) What would you expect to see in a dance music video?
Dancers __ Nightclub __ Artists’/Band __ Children __ Other: __________

6) What stock settings would you expect to see within a dance music video?
Nightclub __ Bedroom __ Hotel Room __ Streets __ Playgrounds __ Other:________

7) What colours would you expect to see within a dance music video?
Black __ Blue __ Yellow __ Orange __ White __ Red __ Other:_______

8) Do you expect a music video to have a narrative or simply to entertain?
____________________________________________________________
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9) Which of these narratives would most appeal to you for a dance video?
Love__ Relationship problems__ Family troubles__ No narrative__ Other__

10) Do you like being able to relate to the narrative portrayed by the dominant character?Yes__ No__

11) What gender of artist do you most associate with the dance genre?
Male__ Female__

12) Would you expect a dance music video to be set at night or during the day?Day__ Night__ No preference__

13) How important is the album cover when considering purchasing an album?
Very Important __ Considerably Important __ Not very important __ Not Important at all__
14) What most appeals to you on the album cover?
Bright colours__ Interesting Fonts__ Attractive Models__ Lighting__ Layout__ Gesture of Model__ Other___________

15) Which of these album covers are you most likely to purchase?































16) Why is this?
Colours__ Font__ Model Used__ Layout__ Title of album__ Other__
If other please state_________________________

17) What gender of model would you prefer to see on a dance album?
Male___ Female___

18) Do you expect the album cover and advert to have a clear link?
Yes___ No___ No Preference___